as it tends to be in Europe. The book arrived in western Europe 
long before the newspaper; but Russia and middle Europe 
developed the book and newspaper almost together, with the 
result that they have never unscrambled the two forms. Their 
journalism exudes the private point of view of the literary 
mandarin. British and American journalism, however, have 
always tended to exploit the mosaic form of the newspaper 
format in order to present the discontinuous variety and 
incongruity of ordinary life. The monotonous demands of the 
literary community—that the newspaper use its mosaic form to 
present a fixed point of view on a single plane of perspective—
represent a failure to see the form of the press at all. It is as if 
the public were suddenly to demand that department stores 
have only one department.

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